How a 4X Emmy-Nominated Hollywood Executive Producer Turns Invisible Experts Into Category-Dominating Legends (In Exactly 45 Minutes)
And Why I’m Doing 8 of These Personal Transformations for Only $497 This Month…
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Dear Frustrated Expert,
April 24th, 2024. My last day after 20+ years in Hollywood.
$2+ billion in content revenue under my belt. 4 Emmy nominations. Executive Producer on Duck Dynasty, 60 Days In, and 100+ other series you’ve definitely watched.
As I walked out that final time, I had no idea I was about to discover a $10 million business hiding in plain sight.
And it would all start with a conversation that happens to me almost every single week…
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THE CONVERSATION THAT CHANGED EVERYTHING
It happens at every networking event. Every conference. Every business meeting.
Someone asks: “So what shows did you work on?”
“Duck Dynasty, 60 Days In, bunch of others you’ve probably—”
“WAIT. You worked on Duck Dynasty?! How did you make that show so addictive? What made it different from every other reality show?”
Then comes THE question that changed my life:
“Could you help me become that unforgettable in MY industry?”
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THE PROBLEM I SEE EVERYWHERE
Just last week, I’m talking to a successful real estate investor. Making 7 figures annually.
I ask him: “What makes you different from every other real estate investor in your market?”
He stammers. Stumbles. Can’t answer.
I see this EVERYWHERE:
Incredibly successful entrepreneurs. Decades of experience. Amazing results for their clients.
But they’re INVISIBLE in their industries.
They blend in with everyone else. They compete on price instead of dominating categories. They explain what they do and people’s eyes glaze over.
That’s when it hit me like a freight train:
SUCCESSFUL ENTREPRENEURS HAVE THE SAME PROBLEM AS WANNABE TV SHOWS.
They’re talented, experienced, effective… But they’re forgettable.
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THE $2 BILL PRINCIPLE THAT CHANGES EVERYTHING
In Hollywood, I had a saying for every show I executive produced:
“Don’t create another reality show. Create the $2 bill of reality shows.”
See, people keep $2 bills. They remember them. They talk about them. They’re rare, valuable, unforgettable.
Every successful show I executive produced and/or created followed the same pattern:
→ Duck Dynasty wasn’t just another reality show - it was the $2 bill of family reality programming
→ 60 Days In wasn’t just another crime show - it was the $2 bill of undercover prison content
→ Every hit followed the same formula: Own the category. Don’t compete in it.
But here’s what I realized:
ENTREPRENEURS NEED TO BECOME THE $2 BILL IN THEIR INDUSTRIES.
Not just another expert. Not just another consultant. Not just another option.
THE $2 BILL that people keep, remember, and can’t stop talking about.
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THE 45-MINUTE TRANSFORMATION THAT PROVES IT WORKS
Just this past week, a leadership expert reached out.
30+ years experience. Incredible results for her clients. But struggling to explain what she does.
Her positioning: “I equip high-performing entrepreneurs to weaponize emotions into elite-level momentum.”
Confusing, right? Even SHE couldn’t explain it clearly.
45 minutes later: “I guide ambitious entrepreneurs to flip their worst emotions into their biggest wins.”
BOOM.
She now owns the entire “emotional flipping” category. No one else does what she does. Her positioning is so clear that opportunities are starting to chase HER.
All from 45 minutes of applying the $2 Bill Principle.
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WHAT MAKES THIS DIFFERENT FROM EVERY OTHER “BRANDING” OR “POSITIONING” PROGRAM?
Most brand experts give you logos and color schemes. Most positioning coaches give you templates and frameworks. Most consultants give you theory and homework.
I give you something COMPLETELY different:
20+ years of making content that people can’t stop watching.
I don’t teach branding theory. I apply Hollywood CATEGORY CREATION proven on $2+ billion in content.
I don’t give you templates. I craft your CUSTOM $2 Bill Brand Identity using the exact methodology that made Duck Dynasty appointment television for millions.
I don’t send you away with homework. You walk away TRANSFORMED with positioning so clear that opportunities start chasing YOU instead of the other way around.
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HERE’S EXACTLY WHAT HAPPENS IN YOUR $2 BILL BRAND AUDIT:
MINUTES 1-15: THE BRUTAL TRUTH ANALYSIS I analyze your current positioning using the same methodology I’ve used to evaluate 1000+ show concepts over 20+ years. You’ll discover exactly why your incredible expertise isn’t translating into the opportunities and income you deserve. (Most people are shocked by what they learn.)
MINUTES 16-30: THE $2 BILL BRAND IDENTITY CREATION
Using 20+ years of Hollywood category-creation expertise, we craft your personal “$2 Bill Brand Identity.” This isn’t generic positioning - this is custom category domination that makes you the ONLY option for what you do. (This is where the magic happens.)
MINUTES 31-45: THE IMPLEMENTATION BLUEPRINT You walk away with the exact words to use on LinkedIn, in networking conversations, on sales calls, and in all your content. Plus your personal Brand Consistency Guidelines so you never sound confused or generic again. (This is where transformation becomes income.)
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YOU ALSO GET:
🎪 THE NETWORKING TRANSFORMATION KIT → Your perfected elevator pitch (kindergarten-simple but unforgettable) → Conversation starters that create instant connection → Follow-up frameworks that convert strangers into opportunities → Credibility positioning scripts for any scenario
📋 THE BRAND IMPLEMENTATION GUIDE → Language rules for consistent communication → Brand differentiation examples for common situations
→ Personal positioning framework you can use forever → Response templates for networking, sales, and content
🎬 THE CONTENT FOUNDATION PACKAGE
→ 5 signature message concepts based on your new positioning → Content angles that establish your category dominance → Basic LinkedIn optimization using your new brand identity → Brand voice development framework
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WHAT’S THIS REALLY WORTH?
Brand positioning experts charge $5,000-15,000 for this level of category creation.
Hollywood consultants charge $1,500+ per hour.
A custom brand identity from top agencies costs $25,000-50,000.
But here’s the thing…
NONE OF THEM HAVE TURNED UNKNOWNS INTO CULTURAL PHENOMENA FOR 20+ YEARS.
None of them have generated $2+ billion in content revenue.
None of them have 4 Emmy nominations for creating unforgettable entertainment.
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WHY I’M DOING THIS FOR ONLY $497 (And Why This Price Won’t Last)
I’m building an entire $2 Bill Brand ecosystem.
The Hollywood Brand Accelerator. 3 days in Beverly Hills with my entire Hollywood network.
The Category Creators Mastermind.
The $2 Bill Brand Certification Program.
Multiple online courses and intensives.
But I need proof that this methodology works for entrepreneurs across different industries.
I need case studies. I need testimonials. I need transformation stories.
THAT’S WHERE YOU COME IN.
You get my full Hollywood category-creation expertise for $497. I get proof that this changes lives across industries.
This audit isn’t just a service - it’s your gateway into everything I’m building in this space. The best deals, the first access, the deepest transformations.
But here’s the catch: I’m only doing 8 of these personal audits this month.
After that, the price jumps to $997 (what it should be).
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THIS IS FOR YOU IF:
✅ You’re an experienced entrepreneur with real expertise but struggle to articulate what makes you uniquely valuable
✅ You’re tired of blending in with competitors and want to OWN an entire category
✅ You want positioning so powerful that opportunities chase YOU instead of you chasing them
✅ You’re ready to implement immediately and see fast results
✅ You want to become the “$2 bill” that people remember, keep, and can’t stop talking about
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THIS IS NOT FOR YOU IF:
❌ You just want marketing tips or surface-level advice
❌ You’re not ready to completely transform how you show up professionally
❌ You want to stay comfortable and blend in with everyone else
❌ You think branding is about logos, colors, and pretty graphics
❌ You’re looking for a magic bullet without any implementation
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THE GUARANTEE THAT REMOVES ALL RISK:
If you’re not completely blown away by your transformation, if you don’t walk away with positioning that makes you unforgettable, if this doesn’t change how people respond to you professionally…
I’ll refund every penny within 30 days.
No questions asked. No forms to fill out.
No hoops to jump through.
Because I’m that confident this will transform how the world sees you.
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HERE’S HOW TO CLAIM YOUR SPOT:
Click the button below. Complete your brief intake form. Schedule your 45-minute transformation session.
Available slots: 8 remaining this month Investment: $497 (going to $997 next month) Delivery: All materials within 24 hours of your session
[CLAIM YOUR $2 BILL BRAND AUDIT NOW]
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Talk soon,
Brad Holcman 4x Emmy Nominee $2+ Billion in Content Revenue The Hollywood Category Creator for Entrepreneurs
P.S. Remember: Only 8 spots this month at $497. After that, the price jumps to $997 and you join the waiting list.
P.P.S. This audit is your gateway into the entire $2 Bill Brand ecosystem I’m building. First access. Best pricing. Deepest transformations. It all starts here.
P.P.P.S. Still on the fence? Ask yourself this: What’s it costing you to remain invisible? How many opportunities are you missing because people can’t remember what makes you different? How much longer will you blend in when you could dominate your category? The choice is yours.